Name of the store: PUMA Flagship Store
Location: E-32, South Extension I, New Delhi
Area: 4,800 sq. ft.
Product Range: Ranging from lifestyle to football, cricket, golf, running gear and gym wear, the options are endless. PUMA’s special range of products in collaboration with international designers- Alexander McQueen and Chris Stamp etc -is made accessible at the store. The products are divided into different categories and displayed at the store. PUMA’s strong heritage is underlined by a visible footwear wall, a hot spot in the stores
Store Design and Interiors, Fixtures, Props, Graphics: The Forever Faster shopping environment goes to the very basics of retail by placing heavy emphasis on our products. In doing so, we establish a meaningful connection with our consumers and effectively tell brand and product stories. The concept has been designed to showcase and follow our principles and make a statement on the fusion of performance and lifestyle, all united for the passion of sport and to be Forever Faster.
The look and feel is modern, inspirational and sport-focused. It is simple to give right focus to the products, which should resonate, stir emotions, stand out and demand attention. This concept allows full flexibility and great capacity. This store is visually less cluttered and has a strong mannequin dressing
Consumer experiences the PUMA brand DNA throughout their store journey. PUMA’s strong heritage is underlined by a visible footwear wall, a hot spot in the stores. To make consumers experience more enjoyable, the concept offers smooth transition between categories and clearly split by gender.