Jabong.com has announced the appointment of Rahul Taneja as its chief business officer. Taneja will report directly to Sanjeev Mohanty, chief executive officer (CEO) and managing director.

Taneja will take care of category management, pricing, creative campaigns and offline/brand marketing for the brand. Prior to joining Jabong.com, Taneja worked as vice-president and head of category management at Snapdeal.

(Rahul) Taneja has a tremendous ability to manage categories and build brands. With his addition to the leadership team, we can now focus on growing the business using core category strengths instead of discounts as a lever and bring in consumer focus on growth categories

Sanjeev Mohanty while commenting on the appointment.

Jabong now has one of the best e-commerce teams in the country with a balanced, online and offline experience, as well as a diverse background in scaling businesses profitability. This now completes the leadership hiring which directly reports to me. We are now ready to go full throttle on the task at hand.

The company had previously strengthened its leadership by appointing Ranjan Kant as chief marketplace officer and Kalyan Kumar as chief merchandising officer.

Jabong is one of the six fashion e-commerce brands within the Global Fashion Group (GFG).

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