Valentino is the venerated brand owned by Guru Shoes Tech Private Limited (GSTPL), founded by Moti Lal Daultani in 1985, in Agra. GSTPL today boasts of state-of-the-art leather processing and manufacturing facility which also has a world-class CAD design centre. The company has expanded its wings and now possesses a strong international presence and a well-built retail presence through more than 700 multi-brand outlets across India. Chander Daultani, Director, Valentino shares his vision with S&A.
Valentino’s philosophy
Valentino doesn’t believe in just growing in numbers. It’s not difficult to open a chain of stores, what is difficult is to make sure each and every customer’s happy and to maintain a loyal customer base. We wish to make and sell products in such a way that the end-user is happy to buy and wear a Valentino shoe.Valentino deals in shoes that are easily distinctive with snazzy cool look, 100% genuine leather, light in weight, heavy in durability, crack-resistant and extremely comfortable, and lot more.
We are widely appreciated in tier 2, tier 3, as well as in metros for quality and comfort bundled along at a very affordable price. Today, apart from our presence at 700 plus MBOs, we have a wide online presence through different portals
Unique retail business
We are widely appreciated in tier 2, tier 3, as well as in metros for quality and comfort bundled along at a very affordable price. Today, apart from our presence at 700 plus MBOs, we have a wide online presence through different portals.
Significant slice
Most significant and consistent slice of the group has been formals for us. We have been manufacturing formal footwear for almost 3 decades now. We consider our handwriting the strongest in formals.
Strongest category
Fashion and consistency are two sides of a coin. Therefore, we stick by formals to perform consistently because this category is not too affected by the changes in fashion world.
USP
We offer a good quality leather shoe with utmost comfort at a very reasonable price.
Rationale behind the launching in various price points
We have fixed MRP’s and across the entire country and on all online portals we sell at the same price.
Challenges
Challenges in terms of retail, the brick-and-mortar model will eventually have a setback because of the online model, competing online sales will be a challenge for the industry as a whole.
Billion-dollar idea
The key to million-dollar idea is to work hard and be fair in your practices.
Services to a retailer
One of the reasons why our MBO network is so wide is the service we provide. We replenish cut sizes. Mostly stock is ready, so a short lead time restock. Any kind of complaints from customer are taken care of, and we assist in marketing and advertising at local level.
High sales density factors
High sales density factors are consistency in quality and keeping yourself abreast with the demands of the end-user.
Profile of typical Valentino consumer
Valentino customer is a graduate professional in the age group of 25-45 living in independent houses in tier 2 or tier 3 cities who wants a blend of fashion and comfort.
Retail marketing strategy
The retail strategy is to grow in terms of presence. So we are aiming at being present in more cities that we have not covered as yet. We are looking forward to tapping the North India market in the future.
Online strategy
Our online strategy is to be present on portals which share goodwill with our target market. We don’t wish to sell on each and every portal. We are working with a few selected ones and shall continue doing do.
