Name of the store: Clarks
Location: Shop No-9 Ground floor, Treasure Island Mall, Indore
Area: 816 sq. ft.
Product Range: Women’s and men’s collection
Catchment Area And Target Audience: Treasure Island Mall and Middle Class
Retail Presence: 60 stores in India
Price Range: Rs.3,999 onwards
Store Design And Interiors, Fixtures, Props, Graphics:
– Colour scheme (walls): Clarks Global Standard C7 color scheme with pure white walls & ceiling paint shade
– Lighting: LED lighting- Energy Efficient, Zero UV Emission & Ecologically Friendly,
– Flooring: Vitrified Anti-skid floor tiles with matt finish
– Shelf (merchandise placement/ fixtures): Clarks Global Standard C7 “good fixtures”
– Window (visual display): Seasonal themed 2 gender window display
Future Plans: Expanding in Tier II cities
