Press Release: May 29, 2024
Bata India has officially named Deepika Deepti as its new Head of Marketing. With over 20 years of experience in marketing and business roles across leading brands, Deepti brings a wealth of knowledge from both the Indian and international retail sectors to her new position.
Commenting on the appointment, Gunjan Shah, MD & CEO of Bata India, said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, casualization, and establishing strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will solidify our position as an industry leader.”
Deepti’s career includes notable achievements at adidas, where she played a key role in driving business growth for India and emerging markets and in shaping the sneaker industry in India with initiatives like adidas Originals, Yeezy, and Neo.
As CEO of CAMP SMA, she managed brands such as Bhaane, Veg Non Veg, and formed a strategic partnership with Nike India. Most recently, she was the Senior VP of Marketing at Metro Brands Ltd, leading campaigns and cultural movements for brands like Metro Shoes, Fitflop, and Fila.
“Bata India has been a symbol of trust and quality for nearly a century. I am thrilled to embark on this new journey and eager to bring unique experiences to Bata’s extensive portfolio of brands. I look forward to collaborating with the talented team to further strengthen the brand’s market position,” said Deepika Deepti on her appointment.
An alumnus of the National Institute of Fashion Technology with a specialization in Accessory and Apparel Design, Deepti’s appointment is expected to significantly bolster Bata India’s strategic growth and market presence.
Bata India, a leading footwear retailer and manufacturer, operates over 2,150 stores and serves approximately 250,000 customers daily. The company sells nearly 50 million pairs of shoes annually and continues to expand its omnichannel presence.
