India NEWS

Contemporary Style Statement by Woods

WOODS, one of the leading international footwear, apparel and accessories brands, presents a new range of casual yet stylish footwear for men. The new collection features a wide range of designs, high on both bravura as well as comfort. The assortment includes a variety of styles to choose from namely loafers, sneakers & slip-ons. Crafted […]

Brand Watch

Myaraa: Farm to fashion wardrobe

Inspiration awakens us to new possibilities by allowing us to transcend our ordinary experiences and limitations, says Namrata Lodha, founder of Myaraa. She claims that her inspiration came from her own backyard in Madhya Pradesh where she grew up, in Harda. There are many wheat farms in the area and after the grains have been harvested, […]

Expert Speaks

Growth of the Chinese dragon – by Ayaan Chopra

India has exhibited, even during the Covid-19 calamity, how to organize for its own needs, while most countries were dependent on other nations. India aided 100 plus countries by providing medicines, and manufactured hundreds of thousands of N95 masks which were barely made in the past. When it comes to picking the best overseas manufacturer […]

India NEWS

E-commerce seeing strong order volume growth: Report

The e-commerce sector has not only recovered from the impact of COVID-19-related lockdown but also witnessed an order volume growth of 17 per cent in June, according to a report by Unicommerce. The study by also notes that consumer buying patterns and preferences have changed significantly. “E-commerce has not only recovered but have grown by 17 […]

Expert Speaks

Making footwear sector: Atmanirbhar

– by Lavi Pal Singh, AVP – Retail with AstorMueller shoes   & Amit Chopra, Managing Director, Shoes & Accessories “Like a butterfly stuck in a chrysalis, waiting for the perfect moment, I was waiting for the day I could burst forth and fly way and find my home.” Emme Rollins, Dear Rockstar COVID has […]

Exclusive Expert Speaks

Re-commerce: Should retailers feel disposed by the growth of second-hand market?

Sanchit Jaisinghani, a young graduate from Warwick University Inspired by an incident, undertook a research on reselling of sneakers. The research paper presents the concept of the reselling of sneakers. The purpose of the study was to investigate perceptions towards second-hand and identify the brands that command the highest goodwill (price-premium) in the secondary market. […]

India International NEWS

Cricketer Rohit Sharma Joins Team Oakley

Oakley brings onboard India’s star cricketer Rohit Sharma to join its network of elite global athletes. As a part of the partnership, Rohit will be sporting Oakley eyewear, engineered with leading technologies that deliver unrivalled performance benefits, on and off the pitch. Commenting on the announcement, Ben Goss, Oakley Global Brand Director, said, “Rohit Sharma […]

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