Heinrich Deichmann, Chairman of the Board, reflected on the Deichmann Group’s performance in 2023, noting both the challenges and successes encountered. Despite the demanding market conditions marked by factors such as high inflation and shifting consumer preferences, Deichmann reported a remarkable achievement in revenue growth. With a rise of over 7% to 8.7 billion euros, the company defied the industry norm, attributing this success to its compelling collections and the availability of top brands at attractive prices. This achievement was further accentuated by a 5% increase in like-for-like revenue, showcasing the resilience and adaptability of Deichmann in the face of adversity.
In terms of fiscal results, Deichmann’s gross revenue surged to 8.7 billion euros, reflecting a growth rate of just over 7% when adjusted for currency fluctuations compared to the previous year. Notably, the company sold 184 million pairs of shoes, marking a 1.4% year-over-year increase, facilitated through its extensive network of physical and online stores.
Germany, being a key market for Deichmann, witnessed a robust performance with a 9% increase in gross revenue to 2.8 billion euros. The company’s strategic focus on enhancing customer experience and expanding its footprint contributed to this commendable growth, reflected in a nearly 9% year-over-year increase in like-for-like revenue.
Internationally, Deichmann continued to thrive, generating approximately 68% of its revenue from overseas markets. Strong performances were noted in Switzerland, Austria, and Turkey, with significant investments made in expanding its presence across Europe, including the opening of new stores in Italy, Poland, and the UK. Operating in 34 countries globally, Deichmann remains committed to driving growth and capturing new opportunities.
Looking ahead, Deichmann is poised for further expansion and innovation, with investments totaling approximately 374 million euros earmarked for 2024. This includes initiatives to modernize stores, enhance omnichannel services, and strengthen digital capabilities. Moreover, the company plans to redefine its brand identity, aiming to foster deeper emotional connections with customers as a trusted destination for fashionable footwear and accessories.
In conclusion, Deichmann’s exceptional performance in 2023 underscores its resilience, strategic foresight, and unwavering commitment to delivering value to customers worldwide. As the company embarks on its journey towards continued growth and transformation, it remains dedicated to exceeding expectations and solidifying its position as a leading player in the global footwear industry.
