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Footwear’s Tax Puzzle: Sale Value, MRP and the Slab Shuffle

By Amit Chopra

GST on footwear is a high-stakes game of hopscotch. Up to ₹2,500 per pair? You pay 5%. Just one rupee over? Boom – 18%.

A shoe with an MRP of ₹3,000 clearly lands in the higher slab. But knock it down to ₹2,400 with a discount and suddenly GST drops to 5%. The tax isn’t about the tag it’s about the actual sale value at the counter.

When the two-slab system came into play, retailers quickly found a loophole to exploit. They’d tag shoes at ₹999, tack on GST and bill the customer ₹1,049 still technically in the lower slab. A tiny tweak, yes, but enough to stretch margins without ever stepping into the higher GST bracket.

Fast forward to today and the game has the same cliff-edge feel at ₹2,500. The tax slab still hinges on that precise number: go above it, even by a single rupee and the GST jumps. For brands and traders, the stakes are high and every rupee matters in this tightrope of pricing.

Here is a breakdown of the key differences and what they mean for consumers and businesses:

Feature Sale Value (Transaction Value)Maximum Retail Price (MRP)
Calculation BaseGST is calculated as a percentage of the actual selling price, which is the amount the buyer pays after any discounts.The MRP is set by the manufacturer and is the highest price a product can legally be sold for. GST is already included within this price.
ApplicabilityIf a retailer sells an item for less than the MRP, the GST is calculated on that lower, discounted sale price.The MRP acts as a legal ceiling. A retailer cannot charge a customer any amount, including separate GST, that exceeds the printed MRP.
Invoice DetailsA proper GST invoice will show the breakdown, indicating the pre-tax sale value, the GST amount, and the final total paid.When a product is sold at MRP, the invoice will often show the price and tax split, but the total paid will not exceed the MRP.
ExampleA product has an MRP of ₹100 with an 18% GST rate. A store sells it at a discounted price of ₹80. The GST is calculated on the ₹80 selling price, not the ₹100 MRP.A product with an MRP of ₹100 (inclusive of 18% GST) is sold at full price. The buyer pays ₹100, and the bill shows the tax amount included within that total.

Amit Chopra, Founder, Shoes & Accessories, is a leading voice in promoting Indian brands and companies globally. Amit’s expertise spans sourcing, trade strategy and retail branding. He has led multiple trade delegations overseas and represents Expo Riva Schuh & Gardabags in India.


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ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages. 

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