Japan-based fast-fashion designer brand, stepped its foot in India and opened its first store at the Ambience Mall, VasantKunj in New Delhi following established strategic relationships with nearly 60 countries and successfully opening stores in 30 countries including the U.S., Canada, Australia, Russia, the United Arab Emirates, Singapore and Korea. Spread over 2,000 sq. ft., the store sells products in 12 categories including health, beauty, stationery, gift items, creative homeware, boutique package decoration and digital accessories at a starting price of Rs150. Subsequently, Miniso plans to open 210 stores by the end of 2018 and take the count up to 800 by 2019. For the store launch in Ambience Mall, Minisoorganised a very attractive traditional Taiko Drumming from Japan, interactive games during the event with the winners getting a goodie bags from Miniso, coupons for its customers. AditiRaoHyadri, inaugurated the store on 18th August. Co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer, MINISO – an innovative retail giant, retails products over twelve categories to target every aspect of life. MINISO pursues a life philosophy of “simple, natural and quality” and a brand proposition of “back to nature, return to basic”. It devotes itself to providing customers with quality, creative and low-price products. By virtue of its excellent designs and high quality, MINISO becomes an iconic figure for global “intelligent consumer products”, with popularity trending upward among millions of consumers, accumulating more than 20 million followers on global social media accounts.
Established in Japan in 2013, MINISO, “the strongest competitor” deemed by MUJI, UNIQLO and Watsons, actively explores the international market and has opened over 1000 stores in less than three years, with business turnover standing at USD 750 million in 2015 and nearly USD 1.5 billion in 2016, which is also listed as the “NO. 1 Competitor” by Apple distributors in the Chinese market.