Fizzy Goblet, an Indian footwear and accessories label, announced on Tuesday that actress Kareena Kapoor Khan has made a strategic investment in the company deepening a relationship that goes back more than ten years. Kareena, the brand’s face since April 2022, will now take on a bigger role as a strategic partner, contributing to design decisions and helping build brand visibility both domestically and abroad. The move builds on a connection that started informally in 2014, when the actress was first seen wearing the brand’s footwear in public, long before any official tie-up existed.

“I’ve always felt that India’s design heritage has so much to offer globally and Fizzy Goblet captures that spirit perfectly. This brand has been part of my personal style for years and my belief in what Laksheeta is building keeps growing,” said Kareena Kapoor Khan. The actress has previously partnered with 36 other brands as an endorser.

The announcement lands at a pivotal moment for Fizzy Goblet, which is currently ramping up both its offline and online reach across India while working to establish a bigger presence internationally. Built around classic Indian footwear styles — like juttis and kolhapuris — that are increasingly finding favor globally, the brand has broadened its portfolio to include workwear, comfort sliders, and modern silhouettes, all still designed and made in India.

“My goal has always been to turn Fizzy Goblet into India’s first truly globally recognised footwear and accessories brand. Bringing Kareena on as a strategic partner is a major milestone on that path. She represents everything this brand stands for, and this partnership opens an exciting new chapter for us,” said Laksheeta Govil, founder of Fizzy Goblet.