Brand Watch

Kizik Steps Into Performance Running with Freedom Run

Kizik has entered the performance running category with the launch of its first running shoe, the Freedom Run, expanding its signature hands-free footwear technology into athletic performance.

Built with HandsFree Labs® technology, the shoe features Kizik’s Internal Flex Arc™ system and Tented Heel Pocket, enabling easy step-in entry while maintaining heel stability during movement. It also debuts VivaFoam™, the brand’s lightweight, compression-resistant midsole engineered for impact absorption and responsive energy return.

Image Courtesy: PR Newswire

Additional highlights include a rocker sole for smoother transitions, an engineered mesh upper for breathability, and a full rubber outsole with flex grooves for improved durability and traction. With Freedom Run, Kizik aims to blend convenience with performance, marking a bold move into the athletic footwear market.


Aryan Chopra

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ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages. 

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