Global sportswear giants like Nike and Adidas could face a major setback as the U.S. government considers imposing tariffs on Vietnamese imports, potentially shaking up their supply chains and pricing strategies. Vietnam has become a key manufacturing hub for sports apparel, with Nike producing half of its footwear and over a quarter of its apparel […]
Metro Brands Ltd. (MBL), will unveil India’s first Foot Locker store this October. The store, located in an upscale Delhi mall, will follow Foot Locker’s ‘Store of the Future’ concept, featuring a bold storefront, unique in-store atmosphere, expanded selection of footwear and accessories, a focus on sustainability, dynamic digital features, and other technological innovations. This […]
BUILT TO PROVIDE THE MOST ENERGY RETURN YET Herzogenaurach, 11th July, 2024 – Today, adidas unveils the Ultraboost 5. Redesigned from the ground up, it gives runners the highest energy return yet* thanks to a new midsole construction that offers 9mm more Boost. The shoe is built for those looking to get more out of their run, […]
PUMA India has joined forces with the Indian Olympic Association (IOA) to become the official footwear partner for the Indian contingent at the Paris Olympics 2024. To celebrate this collaboration, PUMA has launched the “See the Game Like We Do” campaign, showcasing the achievements of Indian athletes through impressive outdoor displays. As part of this […]
Adidas, the German sportswear giant, is projected to report strong second-quarter sales and its highest profit margin in three years, driven by the popularity of its low-rise, multicolored Samba and Gazelle sneakers, and weaker sales from rival Nike. Concerns among investors about Adidas trailing behind both established and emerging competitors were heightened when Nike unexpectedly […]
Continuing the label’s 10th anniversary celebrations, this season adidas SPZL presents the DECADE pack – a footwear release that is an ode to all things archival Three Stripes, realized through the lens of Gary Aspden. Brought to life as a reimagined vision of the label’s past, present, and future, four iconic silhouettes from adidas SPZL’s past 10 […]
BUILT TO HELP REDUCE DISTRACTIONS Herzogenaurach, June 4, 2024 – Today, adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court. The seamless material construction, used in the Men’s Seamless AEROREADY FreeLift T-Shirt Pro […]
Germany, March, 2024 Manfred Junkert, CEO of the Federal Shoe and Leather Goods Industry Association (HDL/S), has expressed concerns over the challenging outlook for German shoemakers amidst difficult market conditions. Despite displaying considerable resilience and creativity, manufacturers are facing tough circumstances with only nominal sales growth and significant losses in shoe imports. “In view of […]
“Despite falling short of desired targets, the conclusion of 2023 exceeded initial expectations,” summarized adidas CEO Bjørn Gulden. “Despite notable losses in Yeezy revenue and a cautious approach to sales, we maintained steady revenues, achieving an operating profit of €268 million. Our disciplined market approach and inventory management led to a reduction of nearly €1.5 […]
This season, adidas and Yohji Yamamoto continue to subvert sporting codes with the introduction of the stripped back Y-3 KYASU sneaker. First unveiled on the runway during Yohji Yamamoto’s presentation at Paris Fashion Week in March 2023, the Y-3 KYASU is a raw, minimalist, expression of the intersection between adidas’ sporting heritage and the Japanese […]
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