NEWS

ADIDAS INTRODUCES NEW SUPER-FOAM FOR EVERYDAY RUNNERS

adidas reveals the reimagined SUPERNOVA franchise with the first of three new silhouettes – SUPERNOVA RISE. Launching in a women’s and men’s specific last, the new running shoe is designed to deliver maximum comfort and help everyday runners be distraction-free. Throughout the development process, the Product and Design teams tapped into research conducted by adidas[1] with […]

NEWS

ADIDAS SPEZIAL ANNOUNCES THE GAZELLE SPZL 

adidas SPEZIAL announces the new Gazelle SPZL silhouette as part of the AW23 collection curated by adidas archivist and Spezial founder Gary Aspden. The Gazelle SPZL is modern take on the classic adidas silhouette which combines different elements of late 60’s,70’s and 80’s Gazelles. The upper specifications are completely re-worked and the shoes use a new […]

NEWS

ADIDAS UNVEILS ILLEGALLY FAST ADIZERO PRIME X 2 STRUNG

SO MUCH TECHNOLOGY IN A RUNNING SHOE, IT’S NOT ALLOWED IN ELITE RACES Herzogenaurach, September 1, 2023 – Today, adidas introduces the new ADIZERO PRIME X 2 STRUNG – the latest addition to the record-breaking ADIZERO franchise. Designed without the constraints of race regulations – limiting shoes to a maximum stack height of 40mm and one carbon […]

NEWS

Adidas to release existing YEEZY product in May 2023 

19th May 2023. Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. A range of existing designs will be available exclusively through adidas.com/yeezy and the adidas CONFIRMED app. A significant amount will be donated to selected organizations working to combat […]

NEWS

Pou Chen to Slash Further 6000 Jobs in Vietnam

Pou Chen, a Taiwanese company supplying major brands like adidas, Nike, and Reebok, has recently announced plans to further reduce its workforce in Vietnam. During a meeting with city authorities, the company’s representatives revealed their intention to slash 5,774 jobs, which amounts to 10% of their total workforce. This decision comes as a result of […]

India NEWS

The Impact of Budget 2023 on the Footwear Industry

February 12, 2023 Authored by: Niren Anand, Ever Trade The Indian Budget 2023, presented by Finance Minister Nirmala Sitharaman, has set the tone for India’s economic growth in the coming years, with a focus on several key sectors including manufacturing, renewable energy, defence, energy management, and youth empowerment. The budget’s emphasis on these sectors is […]

International NEWS Retail Events

THE GREATS

ONLINE AUCTION: 29 NOVEMBER – 6 DECEMBER NEW YORK – Christie’s is proud to present ‘The Greats’, an online sale of sneakers, streetwear, and collectibles, which will be held during New York Luxury Week. A curated selection of sneakers and sports memorabilia worn and signed by some of the greatest icons in sports history, The Greats includes collectibles […]

NEWS

METRO BRANDS POSTS NET PROFIT OF ₹73.8 Cr IN Q2

Mumbai, October 19, 2022: Metro Brands Limited (MBL) is one of the largest Indian footwear specialty retailers and is amongst the aspirational Indian brands in the footwear category, today declared its standalone and consolidated financial results for the quarter and six months ended September 30, 2022 Quarter ended September 30, 2022 (Q2FY23): Total Revenue stood […]

Brand Watch NEWS

ADIDAS INTRODUCES LATEST FW22 MADE WITH NATURE CAPSULE COLLECTION, CONTINUING ITS COMMITMENT TO BUILDING A NEW ERA OF SPORTSWEAR

Herzogenaurach, September 8, 2022 – adidas has today unveiled the latest in its Made with Nature Capsule Collection with a new Ultraboost 22 Made with Nature and Made with Nature apparel joining the range as the brand continues its mission to call time on conventional materials and design out finite resources. adidas understands that there […]

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