NEWS

FILA and Nicola Cavanis: DEICHMANN Launches

Campaign with Exclusive Styles Urban, confident, unmistakable FILA: DEICHMANN’s new Fall/Winter campaign captures the effortless combination of lifestyle and athleisure of the iconic Italian heritage brand. At the center of the campaign: model and content creator Nicola Cavanis. The 26-year-old social media star already inspires over two million followers on Instagram. With her authentic charisma […]

India NEWS

Fila onboards Hailey Bieber as global brand ambassador

Through their multi-year partnership, Bieber and Fila will work together to create exclusive sportswear collections, with the inaugural release scheduled for the fall/winter season of 2024.Bieber first debuted in a Fila campaign in the fall of 2022. With the new multi-year partnership, she will collaborate to design signature sportswear collections and its first drop will […]

NEWS

METRO BRANDS ACQUIRES CRAVATEX BRANDS ( FILA)

Footwear retail chain Metro Brands has signed a share purchase agreement to acquire 100 per cent shareholding of Cravatex Brands to expand its presence in the sports and athleisure space in India, a regulatory filing said on 19th Oct, Wednesday. BSE-listed Cravatex Brands is a retail, brand licensing, distribution and sourcing company that has the […]

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