Brand Watch

INSIDE THE MIRAGGIO JOURNEY

DIPIKA CHOPRA, SHOES & ACCESSORIES, IN A TETE-E-TETE WITH MOHIT JAIN, FOUNDER & CEO OF MIRAGGIO, ON REDEFINING HANDBAGS FOR MODERN INDIA Miraggio, a contemporary Indian in 2019, has swiftly emerged as a go-to name in the accessible-luxury handbag space, crafting trend-led designs for the modern woman; from polished totes and satchels to chic crossbody […]

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Metro Shoes Annual Golden Foot Awards: Aman Shoe Factory Earns Dual Honours

Mumbai: At the prestigious Annual Golden Shoe Awards hosted by Metro Shoes, excellence in manufacturing and supply chain performance took center stage, spotlighting partners who consistently raise the bar in India’s footwear industry. This year, Aman Shoe Factory emerged as a standout performer, securing two significant accolades: Best Quality and On-Time Supply. The dual recognition […]

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Puma appoints Ramprasad Sridharan as India MD

Sportswear giant Puma has tapped Ramprasad Sridharan as its new managing director for India, effective December. He will report to Puma’s chief commercial officer, Matthias Bäumer. Sridharan brings over 25 years of brand-building experience across the Asia-Pacific region, with a career spanning leadership roles at United Colors of Benetton India, Reebok India and Clarks. Known […]

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From Europe to Mumbai: bugatti Arrives in Style to Sky City Mall

Renowned European footwear brand bugatti has officially entered Mumbai with the opening of its first-ever store in the city at Sky City Mall, Borivali on 5th September. Spanning over 1,000 square feet, the new outlet marks a significant step in bugatti’s retail expansion across India, bringing its signature blend of style, comfort, and European craftsmanship to Mumbai’s fashion-conscious shoppers. The […]

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Superkicks Unveils New Flagship Store in Mumbai

It’s been seven years since Superkicks first disrupted the retail landscape in Mumbai with the launch of their first store in Khar, marking a pivotal moment in India’s streetwear story. Now, Superkicks Mumbai has moved to a bigger space, starting an exciting new chapter. This new Mumbai flagship store is all set to be a dynamic cultural […]

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AstorMueller Announces its Indian Joint Venture: nuvora

AstorMueller AG, the Switzerland based renowned European footwear major that manages brands like bugatti, TT.BAGATT and Salamander has announced the formation of its Indian joint venture, nuvora. This strategic restructuring comes as part of AstorMueller’s broader push to make India one of its largest markets. Designed to accelerate market penetration and strengthen brand presence, it […]

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US Tariffs on Vietnam Could Upend Nike and Sportswear Giants

Global sportswear giants like Nike and Adidas could face a major setback as the U.S. government considers imposing tariffs on Vietnamese imports, potentially shaking up their supply chains and pricing strategies. Vietnam has become a key manufacturing hub for sports apparel, with Nike producing half of its footwear and over a quarter of its apparel […]

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IKEA Expands Footprint in North India

Online Deliveries Begin March 1, Mega Stores to Follow New Delhi: Swedish home furnishings giant IKEA is set to deepen its presence in North India with the launch of online delivery services across Delhi-NCR and nine other cities starting March 1. The company, which entered the Indian market nearly seven years ago, is now shifting focus […]

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