Veer Preet Singh, owner of V.R. Traders, was originally in the tyre industry trading Dunlop and Birla tyres in Andhra Pradesh and Telangana. When he met Dharmendra Singh Narula, owner of Medifeet, in 2010, he instantly liked the idea of distributing the brand’s health footwear. He is one of Medifeet’s major distributors in the states of Andra Pradesh and Telanga.
Footwear Business
I was originally in the tyre industry trading Dunlop and Birla tyres in Andhra Pradesh and Telangana. But I was very fortunate that I met Dharmendra Singh Narula, owner of Medifeet, at a gurudwara in Andra Pradesh in 2010. He was there to explore the retail opportunity for Medifeet. In the course of time, we became good friends, and in the year 2013 I became a Medifeet distributor for Andra Pradesh and Telanga. The demand for Medifeet right at the start was strong, and it continues to grow even today. Technology in Medifeet footwear is the main reason why the products have become instant success.
In general, we take orders from the retailers depending on his selling capacity and forward this to Medifeet. This way, we don’t have any unsold stock and also the demand, and besides the demand is growing day and day.
Number of collection each year
The brand brings out more than 120 products each year.
Unsold stock
In general, we take orders from the retailers depending on his selling capacity and forward this to Medifeet. This way, we don’t have any unsold stock and also the demand, and besides the demand is growing day and day.
Collection you get repeat orders
We get repeat orders for footwear specially designed for diabetic and orthopedic patients. The shape and pattern have also been approved by diabetic associations worldwide.
Problem in industry
Government, in general, does not support the footwear industry. Policies should be implemented to take the industry to the level it will become more organized. Additionally, taxes are very high and labour is also a big problem.
Impact of global brands
In my view, the entry of international footwear brands opens up the opportunity for the general consumers. If we talk of competition to Medifeet from international brands, we have a very affordable and economical range which foreign brands cannot match.
Distributor’s margin
15% – 18%.
Retailer’s margin
30%-33%.
Price points
Ladies’: Sandals – Rs.700 – 1500, Walking Shoes – Rs.900-1,000
Men’s: Sandal – Rs.800- 1,500, Shoes: Rs.999 – 2,799.
Numbers of retailers
More than 650 retailers.
Business mantra
It’s very simple, work hard.
