An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. In the light of the success stories of Intel, GoreTex, Teflon, Dolby and TetraPak one can anticipate that component suppliers will gradually use Ingredient Branding strategies in the future. – By Abhimanyu Mathur, […]
To multiply its consumer base, VIP Industries expanded its focus from the male-dominated luggage category to tap the large female consumer base through the handbag brand Caprese. With Bollywood star Alia Bhatt as its ambassador, VIP wants its female handbag brand Caprese to be the growth driver for the company. Today, it is available at […]
Right from his Genesis Colors days, Jyoti Mohan Narula always wanted to start a line of men’s shoes, but he could not manage due to paucity of time. It was only last year that he founded JOE SHU with the primary focus on providing the discerning Indian male with an option of elegantly stylized shoes […]
The trend is the perfect solution for a casual, comfortable, and stylish transition for your summer-sour feet. Despite all the fashion revolutions over the period of 2-3 years, Espadrilles are still going very strong and remain everyone’s favorite year after year. – By Shreyasi Pathak Summer has kicked off with a full blow. With the […]
In this issue, outspoken fashion critic and renowned entrepreneur Kanika Bhatia takes on the growing trend of fashion waste which we put out just because we can. I write this article just after having returned/ cancelled my emergency buys on multiple online stores, and I really wish cash crunch had something to do with it. […]
OM Jewellers has launched the Forevermark Black Label Collection, a new generation of diamonds,cut with supreme symmetry and unprecedented accuracy to release a dazzling light. A diamond’s beauty is intrinsically related to light and how it travels within the diamond. As a result, Forevermark, the diamond brand from The De Beers Group of Companies, are […]
After thriving in the FMCG business for over three decades, Hindustan Foods Limited forays into the footwear market with the launch of UN:ORTHODOX, a premium shoe brand for the discerning Indian consumer. Designed in Europe and hand-crafted in the ateliers of Goa and Pondicherry in India, UN:ORTHODOX caters to men, women and juniors. The introductory […]
Sharing a rich heritage rooted in creative expression and empowerment, Vans and Marvel join forces once again to launch their largest collaboration to date. Celebrating the “Off The Wall” Super Heroes of the Marvel Universe, Vans introduces an extensive range of co-branded footwear, apparel and accessories featuring an all-star roster of iconic personas including The […]
Onitsuka Tiger announced the official launch of their third store in India at the premium retail and lifestyle hub, Select City Walk, New Delhi. This store is close on the heels to the brand’s second store at Chandigarh’s Elante mall and the first one at Mumbai’s Palladium mall. In-lieu of the brand’s strong Japanese connect, […]
The heritage of Love Moschino goes back as far as 32 years! Love Moschino, the diffusion line of Moschino Couture was launched in 1986. It offers a range of quirky and playful clothes and accessories. What sets it apart is that its products look excellent in fashion editorials as well as in reality which make […]
ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages.
@2025 All Rights Reserved.
