The Germany-based shoe label Birkenstock has introduced the Birkenstock Bend sneaker. The casual shoe has a flexible leather lining and breathable surface, easily adjusting to the foot to keep the wearer comfortable even during physical activity. The Birkenstock Bend also boasts a midsole made from polyurethane and cork, covered in rubber for optimum short absorption. […]
Pharrell Williams and Adidas are back for another collaboration. This time they are taking on slides. The singer is joining forces with the German athletic powerhouse once more for a twist on the brand’s Boost slide silhouette. Designed in a manner that intends to strip back the layers, the slides will release in “Core Black,” […]
Reebok has added a new iteration of the Nano 10 training shoe to its Reecycled lineup of shoes, which features footwear partially constructed with recycled materials. Aside from the repurposed materials, the Reebok Reecycled Nano X is equipped with more cushioning and a new engineered stretch Flexweave upper that is meant to support a broad […]
Presently, Melissa claims it treats and reuses 80% of the water used in the production of Melissa and by the end of 2020 it will be able to treat and reuse 100% of retreated water. We use 85% of renewable energy to make Melissa, shares Ruchi Sally – Managing Director, Melissa India- in an interview with S&A done in […]
In November 2019, tennis icon Roger Federer joined Swiss performance running brand On as an investor, advisor and partner. Now, the company has revealed the first shoe it created with him. With a goal of reinventing the classic tennis sneaker and giving it the best modern comfort tech, On and Federer have created the tennis-inspired […]
Relaxo footwear’s Flite has refreshed itself with a contemporary, new visual identity. The transformation reflects the aspirational and youthful imagery of its consumers, the brand said in a statement. “Upon enquiry into the landscape of value range of footwear, user research revealed that choice of accessories like footwear has evolved from merely being functional to […]
Global sportswear brand PUMA has announced the launch of its entirely remodeled stores at Banjara Hills, Hyderabad and Pacific Mall, New Delhi. Spread over 4,200 sq.ft. and 3,800 sq.ft., respectively, it seamlessly combines technology, sports and experiential retail under one roof. This also marks the launch of the brand’s first Puma Select shop-in-shops in India […]
Von Wellx Germany – the first ever healthy footwear brand in India has unveiled its collection called Red Russet. Just as flattering during the winter and autumn as they are in summers, these richly colored red shoes when paired with any outfit will create a stylish and tactile look. The collection showcases an amalgamation of […]
As part of a new partnership with NuOrder, Micam Milano is the latest fashion trade show to embrace a supplementary virtual format this year. Through this collaboration with the digital B2B wholesale platform, the show organizers will host a digital version of the annual September show, dubbed “Micam Milano Digital Show, powered by NuOrder.” For […]
COVID19 has disrupted the fashion calendar, and the industry is now working to re-create or reinvent footwear trade shows. Here is a comprehensive list of all the global footwear trade shows scheduled for the remainder of 2020. JULY The Materials Show July 15-Aug. 15 — Online only Americanevents.com After canceling its regular regional events, the new […]
ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages.
@2025 All Rights Reserved.
