Re-commerce: Should retailers feel disposed by the growth of second-hand market?
Sanchit Jaisinghani, a young graduate from Warwick University Inspired by an incident, undertook a research on reselling of sneakers. The research paper presents the concept of the reselling of sneakers. The purpose of the study was to investigate perceptions towards second-hand and identify the brands that command the highest goodwill (price-premium) in the secondary market. […]










