Home NEWS International Gucci eyes more than double market average

Gucci eyes more than double market average


Gucci’s CEO Marco Bizzarri announced his plans to grow the brand by more than double the market average. Forecasting Gucci revenues at an unprecedented €6 billion for the long term , Bizzarri outlined his growth strategy in a meeting.

Bizzarri pin-pointed e-commerce as a specific growth area, following the recent redesign of the Gucci website across key markets, and plans to more than triple the brand’s online business; alongside reducing discounting, and expanding all product categories, including those under license.

Last year, Gucci registered sales of €3.9 billion, up 11.5 per cent from the previous year in response to the brand’s reinvention spearheaded by Bizzarri and creative director Alessandro Michele.

Michele’s playful new aesthetic has been popularised by a younger clientele, with sales to clients aged under thirty-four rising to fifty per cent for the spring collection, versus the same period last year.