James Jagger is the star of Jimmy Choo’s fall ’16 ad campaign. Shot by Craig McDean and styled by Sarah Richardson, Jagger is shown wearing monochrome suits and some of Jimmy Choo’s classic fall styles, such as black leather loafers and crocodile-embossed high top sneakers.
Choo’s creative director Sandra Choi said that Jagger’s rebellious yet gentleman-like image resonates with the brand’s customer.
“The fall campaign is a reflection of the character of the Jimmy Choo man for now and into the future. James Jagger embodies the rebellious gentleman spirit of the Jimmy Choo man, and was the perfect choice for the campaign. He has an innate confidence and combines a clever wit with the charm of a true gentleman,” Choi said.
Jagger said, “Jimmy Choo reflects the effortless aesthetic I try to channel. I’m always dressing in a pretty dark, metropolitan and maybe a little playful way. I’m always influenced by London.”
The 30-year old actor is currently starring in the HBO drama series Vinyl. The campaign will break in September issues globally. Behind the scenes content, including an exclusive interview with Jagger, will be featured on Jimmychoo.com, as of July.
The accessories label has also unveiled its pre-fall campaign at the beginning of the month which will not be featured in print outlets.