Its new superpower: a Nike ZoomX Foam midsole, appearing for the first time in a Nike Basketball shoe. For Nike designers, adapting Nike ZoomX Foam to a basketball silhouette was a detailed process. The G.T. Cut 3 had to balance the foam’s next-level responsiveness with a low-to-the-ground court feel. The design teams achieved both goals: […]
The Nike Greater Than series is Nike’s basketball footwear system inspired by listening to the voice of the athlete to solve real on-court problems. Greater Than series footwear utilizes the best of Nike product innovations and technologies to help athletes at every level create space and maximize speed for effectiveness on the court around the […]
Nike athlete Eliud Kipchoge broke the previously elusive 2-hour marathon barrier, inspiring the world and proving that no human potential is limited. A revolutionary footwear innovation, a prototype of the Nike Alphafly NEXT%, helped Eliud run into the history books — and a new footwear category was born. Five years later, Nike athletes and the […]
This season, adidas and Yohji Yamamoto continue to subvert sporting codes with the introduction of the stripped back Y-3 KYASU sneaker. First unveiled on the runway during Yohji Yamamoto’s presentation at Paris Fashion Week in March 2023, the Y-3 KYASU is a raw, minimalist, expression of the intersection between adidas’ sporting heritage and the Japanese […]
adidas reveals the reimagined SUPERNOVA franchise with the first of three new silhouettes – SUPERNOVA RISE. Launching in a women’s and men’s specific last, the new running shoe is designed to deliver maximum comfort and help everyday runners be distraction-free. Throughout the development process, the Product and Design teams tapped into research conducted by adidas[1] with […]
adidas SPEZIAL announces the new Gazelle SPZL silhouette as part of the AW23 collection curated by adidas archivist and Spezial founder Gary Aspden. The Gazelle SPZL is modern take on the classic adidas silhouette which combines different elements of late 60’s,70’s and 80’s Gazelles. The upper specifications are completely re-worked and the shoes use a new […]
~A resplendent journey from Rome to Mumbai, experienced through the poetry of architecture and craftsmanship~ The essence of the magnificent Italian art of living arrives in Mumbai with the grand opening of Bulgari’s new boutique in the heart of the city’s burgeoning business and cultural epicenter, Jio World Plaza. The visionary architectural concept for the […]
The collaboration between Melissa and Marc Jacobs for a capsule collection is a true masterpiece that blends fashion with sustainability. The collection comprises two stunning styles that draw inspiration from Marc Jacobs’ ready-to-wear line and are designed using eco-friendly materials. The Melissa Clog + Marc Jacobs is made of Biobased EVA, a sugarcane-based compound that […]
Lavi Pal Singh & Amit Chopra Agra, synonymous with the Taj Mahal, a testament to enduring love, has transcended its historical association to emerge as a city with a distinct identity beyond the Taj’s shadow. Tracing its roots back to the Hindu epic Mahabharata, Agra was referred to as ‘Agraban,’ where ‘ban’ denoted “forest” in Sanskrit, […]
El Naturalista, the renowned eco-conscious footwear brand, has officially made its debut in India through Venus Steps & D Shoe Lounge in New Delhi. The brands entry signifies a notable achievement in offering sustainable, high-quality footwear to Indian consumers who value both style and environmental responsibility. El Naturalista draws inspiration from the natural world, crafted […]
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