Brand Watch NEWS

PUMA is Celebrating their 75th anniversary together with Scuderia Ferrari by a limited Speedcat Pro Special Edition

Global Sports Company PUMA is celebrating 75 years of relentless innovation and unrivaled speed. PUMA together with Scuderia Ferrari are celebrating this spe- cial occasion with the release of a special edition shoe that embodies the spirit of speed, innovation, and performance. Introducing the Scuderia Ferrari SPEEDCAT PRO 75, a commercialized version of the driver […]

NEWS

ADIDAS UNVEILS ILLEGALLY FAST ADIZERO PRIME X 2 STRUNG

SO MUCH TECHNOLOGY IN A RUNNING SHOE, IT’S NOT ALLOWED IN ELITE RACES Herzogenaurach, September 1, 2023 – Today, adidas introduces the new ADIZERO PRIME X 2 STRUNG – the latest addition to the record-breaking ADIZERO franchise. Designed without the constraints of race regulations – limiting shoes to a maximum stack height of 40mm and one carbon […]

International NEWS

KOOLABURRA BY UGG UNVEILS NEWEST BACK TO CAMPUS STYLE, TIZZEY

This fall, Southern California-based brand Koolaburra by UGG® (a division of Deckers Brands [NYSE: DECK]) is excited to introduce our newest back-to-campus style, Tizzey. To celebrate the launch, Koolaburra by UGG® is donating to Scholarship America ® – a non-profit organization that helps students fulfill their college dreams and the nation’s leading provider of private scholarships.   “Partners like […]

Exclusive NEWS

Shakira Joins Ipanema Sandals as Global Brand Ambassador

Ipanema, the renowned Brazilian footwear brand, announces an exciting partnership with the influential Latina pop culture icon, Shakira. Shakira becomes the face of Ipanema in the upcoming Spring Summer 2024 season, starring in an exclusive global campaign for the brand’s Sempre Nova collection, which features a range of fashion-forward classic Ipanema styles. Shakira to serves as Brand […]

NEWS

Javier Ortega to become PUMA’s General Manager Europe

Herzogenaurach, August 23, 2023 – Sports company PUMA has appointed Javier Ortega (51) as General Manager Europe, effective September 1, 2023. He will be responsible for the areas Central Europe, France, UK & Ireland, Southern Europe and Nordics and report directly to PUMA CEO Arne Freundt. Javier, who has been with PUMA since 2009 and has […]

NEWS

APLF ASEAN returns to Bangkok for a second edition in October

The positive response received from both exhibitors and attendees following the successful launch of APLF ASEAN in Bangkok in October 2022, the organizers have chosen to host a second event in Bangkok to accommodate the desires of all those who want to return to the heart of ASEAN for business purposes. The upcoming APLF ASEAN’s […]

Featured India NEWS

SGS LABORATORY IN CHENNAI ACHIEVES BUREAU OF INDIAN STANDARDS (BIS) RECOGNITION FOR FOOTWEAR TESTING

30 August 2023, Chennai — SGS, the world’s leading testing, inspection and certification company, has been recognized by the Bureau of Indian Standards (BIS) to undertake testing of footwear products.  The Indian Ministry of Commerce and Industry has implemented impactful Quality Control Orders (QCOs) for footwear and components, effective from July 1, 2023. These QCOs categorize […]

NEWS

BIS : Quality Control Orders to be implemented for 24 footwear products from July 1

Commerce and Industry Minister Piyush Goyal held discussions with stakeholders regarding the enforcement of Quality Control Orders (QCOs) for 24 footwear products starting from July 1, 2023. The meeting focused on effective implementation strategies for these QCOs. Minister Goyal emphasized that the QCOs would be strictly enforced from July 1, 2023, for the designated 24 […]

IFCOMA Sets Up Display Area Exclusively Dedicated To Components
India NEWS

IFCOMA Sets Up Display Area Exclusively Dedicated To Components

In a world driven by technological advancements, the importance of high-quality components cannot be understated. These building blocks of innovation lay the foundation for progress and development in various industries. Recognizing this, IFCOMA recently inaugurated its Components Display Showroom, a testament to its commitment to excellence and customer satisfaction. The Components Display showcases a comprehensive […]

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