Brand Watch

Romans Cad: The Technology Solution

ROMANS CAD Software provides the solution by integrating not only the traditional 3D/2D CAD tools but with material database and smooth integration to the shop floor. It has been successfully implemented in various projects linking design team and manufacturing team. In a conversation with S&A, Jean Marc Pedeboy, Partner at Stratégies: Romans Cad Software said, […]

Market

Next Level: iD Partners with MTV Roadies Xtreme

Industry stalwarts and Directors of M&B Footwear Bhai Ajinder Singh & Inderdev Singh Musafir see twice the opportunity for footwear in India. As a result, the company’s brand iD has stepped into the future with MTV Roadies Extreme. The brand has done so to pave the way for functional and fashionable possibilities. M&B Footwear is […]

Exclusive

Monrow Shoes: Best of Two Worlds

Veena Ashiya recalls noticing in New York where most women carried an extra pair of heels to switch to after work for dinners. This was alien to India.  Based on the concept- Life here is too chaotic, people are on the move with unplanned events that pop up every now and then- Monrow Shoes was […]

Hot Topics

Leather Sector ups Ante on Design Front

Organised by Council for Leather Exports, an autonomous organisation under the Ministry of Commerce and Industry, the 3rd edition of Designers Fair was held concurrently with India International Leather Fair in Chennai during 1-3 February, 2018. S&A was the media partner of the event. At the 3rd edition of Designers Fair, held at Chennai’s Hotel […]

Exclusive

Special Package Set the Mood for 33rd IILF

What made the fair quite unique was the announcement of a special package by Commerce and Industry minister Suresh Prabhu for the leather and footwear industry with an outlay of Rs 2600 crore for a three year period from 2017-2020. What made the fair quite unique was the announcement of a special package by Commerce […]

Expert Speaks

Budget 2018 and the Industry

Finance Minister Arun Jaitley’s 2018 budget’s focus is more rural-centric.  When such a budget is presented it is hard to find critics, yet many are left wondering silently, how the humongous schemes will be funded? In the footwear sector, Mr. Jaitley’s budget, with strong emphasis on turning India a manufacturing hub, has fulfilled the much-awaited […]

Expert Speaks

Bandana Sondhi: Style Fix

For Bandana Sondhi, working in fashion didn’t seem like a career choice, but a fate that she could not resist.  Being fascinated with fashion ever since she touched her teenage years, she notes that her career has been a journey with many lessons learned and attesting that nothing comes easily. Wearing multiple hats from a […]

India NEWS

Myntra Launches #MyntraForHer Campaign

Myntra has launched a campaign, #MyntraForHer, in order to celebrate and revere womanhood. On the occasion of International Women’s Day, Myntra has launched a campaign, #MyntraForHer, in order to celebrate and revere womanhood. The promotional campaign uses wit and humor to showcase women who enjoy flaunting their fashion and follow their own fancies. At Myntra, […]

Expert Speaks

The Rise of Sneaker Culture

Today sneakers go way beyond fashion or functionality; they signify who you are through the choices you make, Kanika Bhatia writes, explaining the significance of sneakers in perfecting fashion sense. What came to light as a subculture is now exploding every vertical with the commercialization of hip-hop and the subtle rise of Beat culture in […]

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