Myntra has launched a campaign, #MyntraForHer, in order to celebrate and revere womanhood. On the occasion of International Women’s Day, Myntra has launched a campaign, #MyntraForHer, in order to celebrate and revere womanhood. The promotional campaign uses wit and humor to showcase women who enjoy flaunting their fashion and follow their own fancies. At Myntra, […]
Today sneakers go way beyond fashion or functionality; they signify who you are through the choices you make, Kanika Bhatia writes, explaining the significance of sneakers in perfecting fashion sense. What came to light as a subculture is now exploding every vertical with the commercialization of hip-hop and the subtle rise of Beat culture in […]
Iconic footwear brand Alberto Torresi offers an exciting range of casual shoes with livable comfort, unique style and performance. To give a fresh spin to your summer wardrobe, the brand has come up with shoes with quirky butterfly motifs that are available in vivid range of color palette. Crafted in premium leather with fine detailing,these pair […]
The Iconic Leather Fashion Show organized by Indian Finished Leather Manufacturers & Exporters Association (IFLMEA) for designers, importers and exporters was a very classy affair. It was spring in full bloom at the iconic leather fashion show by IFLMEA. All those who have come to Chennai to participate in the 33rd India International Leather Fair(IILF) […]
In India’s luxury footwear industry, Payal Kothari’s Veruschka has made a name among the fashion-forward women. The brand has presented a solo accessory show at Lakme Fashion Week for four years. Because of her work, Payal was featured on BBC World for her intuitive knowledge of footwear and its growth in India. With the growth […]
Inc.5’s signature shoes are now available at its flagship store in High Street Phoenix, Lower Parel, Mumbai. The store promises cool luxury and mirrors the aesthetics, décor, ambience and experience offered by the other stores of the brand. The 2,000 square-feet outlet offers a wide array of footwear – wedges, stilettos and flats in various […]
Dow Polyurethanes, a business division of The Dow Chemical Company, has launched two new soling systems, to serve the athleisure and protective footwear markets. The ENERLYTE Polyurethane (PU) Elastomer is a system designed for the active consumer, bringing lightweight, durable, high “energy-return” and soft-touch soles to the athleisure market. With the new VORALAST H2, Dow […]
Footwear experts at global chemical company Huntsman has announced the launch of the AVALON AB DI range of thermoplastic polyurethane (TPU) – a brand new material family with a fast cycle time, which is easy to demold and can help footwear manufacturers improve productivity when creating injection-molded parts. Designed to improve the cycle time and […]
Started in 2005 by Mr. Ravindra Bhatia, over the last twelve years Egoss has managed to capture the hearts of customers of all age groups. The brand had initially targeted the middle and older age groups, but with the introduction of ‘Egoss Plus’, the brand managed to create loyalists among the younger crowd as well. […]
Adidas Running releases new pinnacle performance innovations, the updated UltraBOOST and UltraBOOST X, designed to push the boundaries of running technology and provide the ultimate running experience. Fusing the past and future, as well as adidas’ most advanced technologies, the new silhouettes are engineered for unparalleled movement, precision and fit. To support the new footwear, […]
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