Kishore Biyani-led Future Group is taking its hypermarket format Big Bazaar online. The e-commerce portal is ready and will be launched pan-India in three months, Biyani announced. Unlike e-commerce market places, the group has taken the omni-channel route for its e-commerce foray. This means the company’s online sales will be supported by a chain of […]
Rising pressure from a surge in sale of shoes online has impacted Bata India’s margins. The footwear brand’s net profit margin has declined by about 600 basis points (bps) since 2011 due to subdued consumer sentiments in the recent past and lack of investments in brand building. In January 2012, the government allowed 100 per […]
Jabong.com has announced the appointment of Rahul Taneja as its chief business officer. Taneja will report directly to Sanjeev Mohanty, chief executive officer (CEO) and managing director. Taneja will take care of category management, pricing, creative campaigns and offline/brand marketing for the brand. Prior to joining Jabong.com, Taneja worked as vice-president and head of category […]
Zara has cut its merchandise prices by 10-12 per cent to make it more affordable for Indian buyers, according to reliable sources. The cuts were initiated late last year to coincide with the entry of its arch rival H&M into India, sources added. Zara operates 16 stores in the country and is looking to open […]
Luxottica’s Ray-Ban has converted its India website into an e-commerce website to stop sales of fake products. The website was earlier functioning as a reference section. Ray-Ban is the recent brand launching its e-commerce website. Puma and Adidas also launched its own Indian online marketplace. Since November, 2015 India permits global single brand retailers to […]
Fashion brand Marks & Spencer has introduced new marketing campaign – Art of Marks & Spencer. The campaign is especially curated for the Indian market to put the spotlight on linen in the country. This is the first time M&S India has launched a special campaign for a category like linen. The new campaign builds […]
Tiger Global Management, the largest shareholder in Flipkart, has pared its stake in Amazon Inc by about 67%. Chase Coleman’s Tiger Global, known for having taken successful bets on tech giants like Facebook, has slashed its holding in Amazon to 1 million shares worth $619 million as of March quarter, down from 3.2 million shares […]
Timberland and Betabrand have teamed up to create three crowdsourced product designs for Timberland’s newest collection called Craftletics. Betabrand is a crowdfunding company. Timberland’s design collective specifically worked directly with consumers to develop first-to-market Timberland products through a co-creation process. Consumers were asked to vote on one of three unisex trend concepts, weighing in on […]
Nike boss Mark Parker, who once worked as a sneaker designer, put his stamp on the latest tribute style to retired NBA player Kobe Bryant. The Kobe 11 Muse Pack boasts small details reflecting the black mamba snake. Nike said Parker brought reptilian details to life on the shoe, such as in the style’s reworked […]
British label Rayne is looking to a new name to help revive the brand. It has tapped Ernesto Esposito to oversee creative direction for Rayne, which had been working with Laurence Dacade for the past several seasons. According to Nick Rayne, “I believe Ernesto is the ideal designer for Rayne [because] he understands better than […]
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