Zara has cut its merchandise prices by 10-12 per cent to make it more affordable for Indian buyers, according to reliable sources. The cuts were initiated late last year to coincide with the entry of its arch rival H&M into India, sources added. Zara operates 16 stores in the country and is looking to open […]
Luxottica’s Ray-Ban has converted its India website into an e-commerce website to stop sales of fake products. The website was earlier functioning as a reference section. Ray-Ban is the recent brand launching its e-commerce website. Puma and Adidas also launched its own Indian online marketplace. Since November, 2015 India permits global single brand retailers to […]
Fashion brand Marks & Spencer has introduced new marketing campaign – Art of Marks & Spencer. The campaign is especially curated for the Indian market to put the spotlight on linen in the country. This is the first time M&S India has launched a special campaign for a category like linen. The new campaign builds […]
Tiger Global Management, the largest shareholder in Flipkart, has pared its stake in Amazon Inc by about 67%. Chase Coleman’s Tiger Global, known for having taken successful bets on tech giants like Facebook, has slashed its holding in Amazon to 1 million shares worth $619 million as of March quarter, down from 3.2 million shares […]
Timberland and Betabrand have teamed up to create three crowdsourced product designs for Timberland’s newest collection called Craftletics. Betabrand is a crowdfunding company. Timberland’s design collective specifically worked directly with consumers to develop first-to-market Timberland products through a co-creation process. Consumers were asked to vote on one of three unisex trend concepts, weighing in on […]
Nike boss Mark Parker, who once worked as a sneaker designer, put his stamp on the latest tribute style to retired NBA player Kobe Bryant. The Kobe 11 Muse Pack boasts small details reflecting the black mamba snake. Nike said Parker brought reptilian details to life on the shoe, such as in the style’s reworked […]
British label Rayne is looking to a new name to help revive the brand. It has tapped Ernesto Esposito to oversee creative direction for Rayne, which had been working with Laurence Dacade for the past several seasons. According to Nick Rayne, “I believe Ernesto is the ideal designer for Rayne [because] he understands better than […]
Burberry is tightening operations, slashing its product assortment, ramping up retail productivity and shifting the focus to the local customer. The company seeks to deliver cost savings of at least 100 million pounds by 2019. Its chief creative and chief executive officer Christopher Bailey announced the new strategy for growth as the company unveiled eroding […]
U.K.-based brand Carréducker, known for its line of bespoke men’s footwear made by artisanal factories in England, last fall launched a line of more moderately priced ready-made styles. Earlier this month, Carréducker London launched a Kickstarter campaign to fund its newest style: the Barkan, a chukka boot available in a color spread that includes purple […]
Melissa, the Brazilian footwear brand, best known for its plastic footwear, has collaborated with Brazilian designer Alexandre Herchcovitch on a range of spring ’16 sandals. The women’s slide sandal style was done in four monochromatic hues — black, white, nude and navy — and features Herchcovitch’s signature floral embellishments on the upper. Melissa has been […]
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