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Puma (New Delhi)

Name of the store: PUMA Flagship Store Location: E-32, South Extension I, New Delhi Area: 4,800 sq. ft. Product Range: Ranging from lifestyle to football, cricket, golf, running gear and gym wear, the options are endless. PUMA’s special range of products in collaboration with international designers- Alexander McQueen and Chris Stamp etc -is made accessible […]

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Reinventing for Double Digit

With its mission to revolutionize the slipper category and stay contemporary with look, design and style, Relaxo recently introduced a new brand, Bahamas. The company aims to strengthen its retail presence in the country by adding more variety to its colored flipflop portfolio. Relaxo Bahamas is being endorsed by Bollywood actor Salman Khan. Being in […]

Expert Speaks Hot Topics

Bridging premium and luxury

Lack of Indian brands in premium footwear segment is quite obvious. What we are accustomed to mostly happen to be brands from major and developed markets. However, of lately the trend has started to change slowly but also steadily as the purchasing power of Indians is on the rise and also of the number of […]

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Your Own Brand

Mohawk was launched with just 10 designs in 2014, since then it’s available on all major online retailers and has done a good turnover. In terms of fashion, detailing, quality and construction, the products are ‘at par with the like of Hidesign and Da Milano’. But they are priced less than half of those brands, […]

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Young King Consumers

The size of middle class has grown bigger, so is the market in terms of product offering and the number of brands. If it was them in the beginning, but today the children of these people are also powerful consumers due to the exposure their parents have known and the natural nagging power children are […]

Retail Events

GET READY ! GET SET

INC 5 held an exceptional sales meet for sharpening the sales team, building camaraderie, generating ideas and reviewing employees’ needs and achievements. Meetings suck. It’s time for the teams and people to evade doing actual work, stare blankly at the presenters or boring talks, throw in general ideas to look like they are concerned for […]

Retail Events

FDCI and Pearl Academy join hands to offer India’s best fashion education

Pearl Academy hosted Portfolio 2016, their annual graduation ceremony, where industry experts and Pearl Academy students came together to share their learnings and experience in the fashion, design and creative business. Fashion Design Council of India (FDCI) and Pearl Academy announced their landmark collaboration to offer India’s best fashion programs. This was announced with much […]

ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages. 

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