Brand Watch NEWS

ADIDAS TERREX ANNOUNCES THE LAUNCH OF THE FREE HIKER 2 GORE-TEX

Reaching personal summits in the outdoors calls for an adaptable, rugged pair of hiking  shoes. The TERREX Free Hiker  2 GORE-TEX  offers comfort and confidence in most weather conditions thanks to its breathable GORE-TEX  membrane and Continental™ rubber outsole. A shoe that is designed to help keep feet dry and supported when conditions get tough. Waterproof performance: Breathable, waterproof GORE-TEX  protection helps keep feet dry every step of the way. […]

International NEWS

ADIDAS LAUNCHES NEW BLACK FERNS KIT TO INSPIRE THE NEXT GENERATION OF PLAYERS AHEAD OF THE 2021 WOMEN’S RUGBY WORLD CUP

Herzogenaurach, September 1st – Today, adidas Rugby launches the adidas x New Zealand Black Ferns Rugby World Cup 2021 playing in 2022 jersey. Designed for one of the most elite teams in World Rugby, the jersey commemorates the growth of the women’s game, as the Black Ferns take to the biggest stage in World Rugby. With the women’s game finally getting the […]

NEWS Trend Watch

Y-3 Presents Fall/Winter 2022 Chapter 4: Memories of Exotics

Y-3 triumphantly returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a […]

International NEWS

ADIDAS UNITE WITH THEBE MAGUGU IN FW22 FOR FIRST COLLECTION INSPIRED BY AFRICAN HERITAGE

Herzogenaurach, Germany, 1 August 2022: Today, adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, […]

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