Brand Watch

From Europe to Mumbai: bugatti Arrives in Style to Sky City Mall

Renowned European footwear brand bugatti has officially entered Mumbai with the opening of its first-ever store in the city at Sky City Mall, Borivali on 5th September. Spanning over 1,000 square feet, the new outlet marks a significant step in bugatti’s retail expansion across India, bringing its signature blend of style, comfort, and European craftsmanship to Mumbai’s fashion-conscious shoppers. The […]

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Superkicks Unveils New Flagship Store in Mumbai

It’s been seven years since Superkicks first disrupted the retail landscape in Mumbai with the launch of their first store in Khar, marking a pivotal moment in India’s streetwear story. Now, Superkicks Mumbai has moved to a bigger space, starting an exciting new chapter. This new Mumbai flagship store is all set to be a dynamic cultural […]

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HITZ: Celebrating 25 Years of Footwear Excellence

The Journey from School Shoes to Premium Footwear Mastery For over 25 years, HITZ has been a symbol of luxury, style, and affordability in the men’s fashion footwear market. From humble beginnings in 1998, the brand has evolved into a leader in premium fashion footwear. What started as a modest vision to make quality school […]

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Strategic partnership between India Exposition Mart Limited (IEML) and Garment Technology Expo (GTE)

New Delhi | June 25, 2025 — In a landmark move to bolster India’s textile and apparel manufacturing ecosystem, India Exposition Mart Limited (IEML) has entered into a dynamic partnership with Garment Technology Expo Pvt. Ltd. to co-host and scale up India’s leading garment machinery and innovation trade show the Garment Technology Expo (GTE). This collaboration brings together two powerhouses: GTE’s […]

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Skechers to Be Acquired by 3G Capital in $8.5 Billion Transaction

Company to Remain Founder-Led and Focused on Growth, Innovation, and Comfort-Driven Footwear LOS ANGELES & NEW YORK – [May 5, 2025] – Skechers U.S.A., Inc. (NYSE: SKX), a Fortune 500 company and the world’s third-largest footwear brand, today announced it has entered into a definitive agreement to be acquired by global investment firm 3G Capital in an all-cash […]

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AstorMueller Announces its Indian Joint Venture: nuvora

AstorMueller AG, the Switzerland based renowned European footwear major that manages brands like bugatti, TT.BAGATT and Salamander has announced the formation of its Indian joint venture, nuvora. This strategic restructuring comes as part of AstorMueller’s broader push to make India one of its largest markets. Designed to accelerate market penetration and strengthen brand presence, it […]

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US Tariffs on Vietnam Could Upend Nike and Sportswear Giants

Global sportswear giants like Nike and Adidas could face a major setback as the U.S. government considers imposing tariffs on Vietnamese imports, potentially shaking up their supply chains and pricing strategies. Vietnam has become a key manufacturing hub for sports apparel, with Nike producing half of its footwear and over a quarter of its apparel […]

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IKEA Expands Footprint in North India

Online Deliveries Begin March 1, Mega Stores to Follow New Delhi: Swedish home furnishings giant IKEA is set to deepen its presence in North India with the launch of online delivery services across Delhi-NCR and nine other cities starting March 1. The company, which entered the Indian market nearly seven years ago, is now shifting focus […]

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