Anta Sports Products Ltd has signed a definitive agreement to acquire a 29.06 percent stake in Puma SE from Groupe Artemis, marking one of the most significant cross-border moves in the global sportswear industry in recent years. Valued at €1.5 billion ($1.78 billion), the transaction positions Anta as Puma’s largest shareholder and underscores its ambition […]
Sportswear giant Puma has tapped Ramprasad Sridharan as its new managing director for India, effective December. He will report to Puma’s chief commercial officer, Matthias Bäumer. Sridharan brings over 25 years of brand-building experience across the Asia-Pacific region, with a career spanning leadership roles at United Colors of Benetton India, Reebok India and Clarks. Known […]
Metro Brands Ltd. (MBL), will unveil India’s first Foot Locker store this October. The store, located in an upscale Delhi mall, will follow Foot Locker’s ‘Store of the Future’ concept, featuring a bold storefront, unique in-store atmosphere, expanded selection of footwear and accessories, a focus on sustainability, dynamic digital features, and other technological innovations. This […]
Puma has rolled out its inaugural global campaign in a decade, highlighting the brand’s enduring association with speed, a trait deeply ingrained since its inception in 1948 by Rudolf Dassler. Dassler’s vision was to craft footwear that mirrored the agility, swiftness, and nimbleness of a puma. Titled “See The Game Like We Do: FOREVER. FASTER.”, […]
Puma, the renowned sportswear brand, has navigated through a volatile market landscape to achieve robust full-year sales growth, overcoming challenges encountered in the fourth quarter. Arne Freundt, CEO of Puma, credited the company’s strong performance to its dedicated team and valued partners. Fourth Quarter Performance: Full-Year Results: Fiscal 2024 Outlook: Puma remains optimistic about its […]
FAST-R 2 NITRO™ ELITE PUMA heralds the arrival of the Fast-R 2 NITRO™ Elite, an unparalleled race-day running shoe poised to redefine performance standards. Evolving from the groundbreaking Fast-R NITRO™ Elite, this iteration boasts an astounding 22% surge in energy storage and up to 46% more raw energy return, promising a lighter, more efficient experience […]
The PUMA Hoops brand announces the celebration of the 50th anniversary of Walt “Clyde” Frazier’s signature shoe with Clyde’s Closet – a retro- inspired collection worthy of the man they call “Mr. Cool.” This collection features retro-inspired animal prints and banner-worthy design elements that pay tribute to the storied career and fashion-forward mind of NBA Hall of Famer Walt “Clyde” […]
Global Sports Company PUMA is celebrating 75 years of relentless innovation and unrivaled speed. PUMA together with Scuderia Ferrari are celebrating this spe- cial occasion with the release of a special edition shoe that embodies the spirit of speed, innovation, and performance. Introducing the Scuderia Ferrari SPEEDCAT PRO 75, a commercialized version of the driver […]
Herzogenaurach, August 23, 2023 – Sports company PUMA has appointed Javier Ortega (51) as General Manager Europe, effective September 1, 2023. He will be responsible for the areas Central Europe, France, UK & Ireland, Southern Europe and Nordics and report directly to PUMA CEO Arne Freundt. Javier, who has been with PUMA since 2009 and has […]
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