NEWS

Nike Introduces the EK Umoja Collection

People often say that running is an individual sport. Nike athlete Eliud Kipchoge views it as a means to create community and connection. Throughout his 20 years competing at the highest level of the sport, Kipchoge and Nike have propelled their shared purpose to rethink human potential and move the world forward through running. That […]

NEWS

ADIDAS UNVEILS ILLEGALLY FAST ADIZERO PRIME X 2 STRUNG

SO MUCH TECHNOLOGY IN A RUNNING SHOE, IT’S NOT ALLOWED IN ELITE RACES Herzogenaurach, September 1, 2023 – Today, adidas introduces the new ADIZERO PRIME X 2 STRUNG – the latest addition to the record-breaking ADIZERO franchise. Designed without the constraints of race regulations – limiting shoes to a maximum stack height of 40mm and one carbon […]

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Shakira Joins Ipanema Sandals as Global Brand Ambassador

Ipanema, the renowned Brazilian footwear brand, announces an exciting partnership with the influential Latina pop culture icon, Shakira. Shakira becomes the face of Ipanema in the upcoming Spring Summer 2024 season, starring in an exclusive global campaign for the brand’s Sempre Nova collection, which features a range of fashion-forward classic Ipanema styles. Shakira to serves as Brand […]

NEWS

Fashion retailer H&M to reopen most Ukraine stores

Fashion retailer H&M will reopen most of its stores in Ukraine, beginning in November of this year. The retailer temporarily closed its stores in Ukraine following Russia’s invasion of the country in February of last year. “Preparations are being made to reopen the majority of the H&M stores where possible,” the company said, adding it […]

NEWS

Wolverine Worldwide Offloads Hush Puppies Intellectual Property in China, Hong Kong, and Macau for $58 Million

Wolverine World Wide is in the process of divesting the intellectual property associated with its Hush Puppies business in China, Hong Kong, and Macau as part of its ongoing efforts to reshape its brand portfolio. Under a definitive agreement, the company is set to transfer Hush Puppies’ trademarks, patents, copyrights, and domains to its sublicensee, […]

NEWS

Javier Ortega to become PUMA’s General Manager Europe

Herzogenaurach, August 23, 2023 – Sports company PUMA has appointed Javier Ortega (51) as General Manager Europe, effective September 1, 2023. He will be responsible for the areas Central Europe, France, UK & Ireland, Southern Europe and Nordics and report directly to PUMA CEO Arne Freundt. Javier, who has been with PUMA since 2009 and has […]

NEWS

APLF ASEAN returns to Bangkok for a second edition in October

The positive response received from both exhibitors and attendees following the successful launch of APLF ASEAN in Bangkok in October 2022, the organizers have chosen to host a second event in Bangkok to accommodate the desires of all those who want to return to the heart of ASEAN for business purposes. The upcoming APLF ASEAN’s […]

NEWS

BIS : Quality Control Orders to be implemented for 24 footwear products from July 1

Commerce and Industry Minister Piyush Goyal held discussions with stakeholders regarding the enforcement of Quality Control Orders (QCOs) for 24 footwear products starting from July 1, 2023. The meeting focused on effective implementation strategies for these QCOs. Minister Goyal emphasized that the QCOs would be strictly enforced from July 1, 2023, for the designated 24 […]

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