Ahmedabad: “Canvas, but not as you know it.” With this promise, Ludic, the footwear-first lifestyle brand, launches an exclusively designed, manufactured, all-home-grown, enhanced canvas sneakers collection. These sneakers are designed to fit the style and comfort needs of men and women – with shades that will complement every outfit, a style that will add to yours, and comfort that speaks to you, the sneakers are a sync between classic and modern, making them a right fit for every mood and occasion.
According to Ishit Jethwa, Founder of Ludic, “When we say we are a footwear-first lifestyle brand, we mean that 50% of our product portfolio will always be footwear, whether sneakers, sliders, or more. We now bring you our new enhanced canvas styles, with which we take our designs up a notch, making sure that our consumer finds everything he needs in the footwear with an affordable buy from us.”
Everyone owns a pair of canvas sneakers in their life, maybe even the first pair of sneakers (yes, high school sports day?) As we grow, although our choices in footwear evolve, owning a pair of canvas sneakers is a hit of nostalgia. A feel-good pair. While developing these two styles, this ‘feel-good pair’ was at the core of our brief. We are a footwear-first lifestyle brand, and this collection resonates the same.” added Ajaaz Rasheed, Principal Designer, Ludic.
Ludic is a footwear-first lifestyle brand with a trendsetting product line across diverse categories, such as apparel, accessories, luggage, beauty and personal care, led by an exclusive footwear line. The entire portfolio at Ludic is curated with independent differentiators to add more to each product in every category. Ludic, defined as ‘Playful’ in French, aspires to be a brand that adds a new meaning to your daily life, helping you make a bold and modish statement with everything you wear. Ludic caters to all age groups, from age 16 onwards, and all the products are available on Ludic’s website, Amazon, and Flipkart throughout the country.
