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Swadeshi Trade Fair: A Game-Changer for Manufacturers

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Swadeshi Trade Fair offers Indian manufacturers a unique platform to directly connect with European consumers, maximize profits, and establish their brand identity on the global stage

Lisbon – In a groundbreaking initiative to connect Indian manufacturers with the booming European market, the Swadeshi Trade Fair is set to redefine the global perception of Indian craftsmanship. This innovative trade platform eliminates intermediaries, empowering Indian brands to showcase their products directly to European buyers and consumers, ensuring they retain full control over pricing, branding, and customer engagement.

With Europe’s increasing appetite for authentic, high-quality Indian products, the Swadeshi Trade Fair offers manufacturers a chance to maximize profits and gain international recognition.

Why Swadeshi Trade Fair is the Game-Changer Indian Brands Need

Direct Access to European Markets

The Swadeshi Trade Fair bypasses traditional export channels, where Indian products often lose their identity and profit margins. By interacting directly with end consumers and businesses, manufacturers can set competitive prices and earn up to 5x to 10x more than traditional exports.

Build Global Brand Recognition

Indian manufacturers can exhibit under their own names, fostering brand loyalty and trust among European buyers. This direct representation strengthens the perception of Indian craftsmanship and allows brands to establish an authentic connection with a discerning audience.

Comprehensive Logistics Support

Participating in an international trade fair has never been easier. Swadeshi Trade Fair manages end-to-end logistics, including freight, customs clearance, warehousing, and stand setup, allowing brands to focus solely on engaging with buyers and consumers.

Engage in B2B and B2C Interactions

The fair spans nine days, starting with two days of business-to-business (B2B) networking, where manufacturers meet top European distributors and retailers. This is followed by seven days of business-to-consumer (B2C) interactions, enabling direct sales and invaluable market insights.

Expert Guidance and Market Insights

Swadeshi Trade Fair provides participants with tailored support, including:

  • Sessions with a local law firm to establish a European entity.
  • Accounting workshops focused on European tax compliance.
  • Marketing strategy sessions with industry experts covering branding, pricing, and packaging.

Exclusive Pre-Event Offers

Participating brands will receive a dedicated webpage for pre-event marketing, ensuring maximum visibility and communication with potential customers even before the event.

Where Indian Heritage Meets Global Opportunity

The Swadeshi Trade Fair aligns with the ‘Make in India’ initiative, celebrating Indian craftsmanship while promoting it on the global stage. With a focus on sustainable practices and authentic storytelling, this fair is more than a business opportunity—it’s a movement to elevate Indian brands worldwide. 

” For the last 50 years, India has been the manufacturing backbone for global brands. It’s time we step out of the shadows and claim our rightful place in the global consumer market. Swadeshi Trade Fair takes the government’s ‘Make in India’ slogan a step forward in the truest sense, empowering Indian brands to shine on the global stage.”

Rajesh Kalra, Director, Kalra Global Consulting

A Luxury Experience for Participants

The participation package includes transfers, accommodation, meals, cocktail networking events, and exhibition space, ensuring a seamless and enriching experience for every brand.

Every brand has a story. Are you ready to share yours with the world?

With access to over 25 million Indians in Europe and a rapidly growing European customer base, Swadeshi Trade Fair is your gateway to unparalleled growth and visibility.

Event Details:

  • Dates: 15-23 March
  • Venue: Centro de Congress Lisbon 
  • Duration: 9 Days – B2B & B2C
  • Special Offer: Early bird participants receive free webpage creation for pre-event campaigns.

About Swadeshi Trade Fair
Swadeshi Trade Fair is India’s first comprehensive trade platform designed to connect Indian manufacturers with European markets. With a focus on quality, innovation, and heritage, the fair empowers brands to achieve global success while celebrating India’s rich legacy of craftsmanship. Promoted by Kalra Global Consulting,operating across India, the UK, and Portugal. Contact : https://www.kalraglobal.com/Swadeshi/index.php