HEYDUDE, a Massachusetts-based footwear brand acquired by Crocs, Inc. in 2022, has announced its entry into the Indian market through a collaboration with Metro Brands Limited.
Famous for its comfortable footwear for men, women, and children, HEYDUDE will debut in 25 retail stores across India. Its popular designs, such as the Wally and Wendy, are known for their elastic laces, removable foam insoles, and lightweight outsoles. Prices will start at Rs 6,499.
The launch, which began on August 29, 2024, will see HEYDUDE products available in select Metro and Mochi stores. This partnership aligns with Metro Brands Limited’s strategy to bring leading international footwear brands to the Indian market.
“As part of Metro Brands Ltd’s strategy to introduce leading international footwear brands to India, we are thrilled to welcome HEYDUDE. With our vast retail network and customer trust, this partnership is a milestone for both brands, and we are excited to help establish HEYDUDE as a leading casual footwear brand in India,” said Nissan Joseph, CEO of Metro Brands Limited.
Metro Brands Limited (BSE: 543426; NSE: METROBRAND), one of India’s largest footwear specialty retailers, opened its first Metro store in Mumbai in 1955 and now operates 851 stores across 195 cities in 31 states and union territories. The company offers a mix of its own brands (Metro, Mochi, Walkway, Da Vinchi, and J. Fontini) alongside third-party brands like Crocs, Fitflop, Fila, Skechers, Clarks, Puma, and Adidas.
Crocs, Inc. (Nasdaq: CROX), based in Broomfield, Colorado, is a global leader in casual footwear, with its brands Crocs and HEYDUDE sold in over 85 countries through wholesale and direct-to-consumer channels.
