AstorMueller AG, the Switzerland based renowned European footwear major that manages brands like bugatti, TT.BAGATT and Salamander has announced the formation of its Indian joint venture, nuvora.
This strategic restructuring comes as part of AstorMueller’s broader push to make India one of its largest markets. Designed to accelerate market penetration and strengthen brand presence, it aims to meet the evolving demands of India’s dynamic consumer base. Over the past century, AstorMueller has built a formidable reputation for crafting premium footwear that seamlessly blend style and functionality. Its flagship brands, bugatti and TT.BAGATT, have gained international recognition for their superior craftsmanship and trendsetting approach.
While bugatti is known for its sophisticated and versatile collections, ranging from formal shoes to casual sneakers for men, TT.BAGATT offers a more fashion-forward line catering to the modern women who seek stylish, high-quality footwear and accessories.
To capitalize on India’s vast growth opportunities, with its rapidly expanding consumer base and increasing demand for premium international brands, AstorMueller has partnered with Gaurik Group, a prominent player in India’s premium retail sector operating exclusive outlets for several international brands across the country.
“We are delighted to introduce nuvora, a boutique organisation in the Indian luxury retail market which envisions a world where Fashion is Effortless, Personalized, and Deeply Connected to theIndividuality of each & every customer. In a continent sized market like India where cultures & tastes differ from region to region, having a localised structure with decades of experience will help us grow exponentially and turbocharge market penetration. Though our identity is evolving, our dedication to technology, craftsmanship and community remains steadfast, what transforms is the pace of our growth, execution, and development” said Sandip Baksi, CEO of nuvora.
“nuvora marks an exciting new chapter in our Indian journey enabling us to efficiently expand our reach and deliver an exceptional consumer experience. We see immense potential in this partnership and are confident that it will redefine the premium footwear landscape in India.” added Sirish Kumar, CEO of AstorMueller India.
nuvora is planning to reach the Top 20 cities across India, with a multi-channel effort, through both online & offline channels and to open 10 – 12 bugatti brand stores this fiscal.
