DIPIKA CHOPRA, SHOES & ACCESSORIES, IN A TETE-E-TETE WITH MOHIT JAIN, FOUNDER & CEO OF MIRAGGIO, ON REDEFINING HANDBAGS FOR MODERN INDIA

Miraggio, a contemporary Indian in 2019, has swiftly emerged as a go-to name in the accessible-luxury handbag space, crafting trend-led designs for the modern woman; from polished totes and satchels to chic crossbody and shoulder bags, the brand blends style with everyday practicality and reaches shoppers through its own platform as well as leading marketplaces like Myntra, Amazon, AJIO and Nykaa, bridging the space between affordable fashion and premium appeal.

What sparked the idea behind Miraggio and what gap did you see in India’s accessories market at the time?

Miraggio was born from a clear gap I noticed in India’s accessories market. At the time, options were either mass-produced and design-light, or premium and largely inaccessible. There was very little that offered contemporary design, reliable quality and practical pricing in one place. I saw an opportunity to create a brand for modern Indian women who want accessories that are stylish, functional and versatile enough to fit seamlessly into their everyday lives. Miraggio focuses on thoughtful design, strong functionality and globally inspired aesthetics, making well-designed handbags both aspirational and accessible.

Which moments or milestones have been most defining in shaping Miraggio’s growth so far?

Several milestones have been instrumental in shaping Miraggio’s growth. Early on, strong consumer response to our collections validated the demand for design-led yet accessible handbags in India. A key part of our journey has been building cultural relevance through strategic celebrity collaborations with Shanaya Kapoor, Athiya Shetty, Gabriella Demetriades and Sharvari, which significantly accelerated brand visibility and strengthened our connection with our core audience. As we scaled, strong performance across our website and leading marketplaces, along with key funding milestones, enabled us to expand our product portfolio, invest in innovation, and strengthen our supply chain. Together, these moments helped Miraggio evolve from a young brand into a trusted, fashion-forward accessories label.

How has Miraggio’s design language and craftsmanship evolved since its inception?

Since its inception, Miraggio’s design language has evolved to become more refined, confident and intentional. What began with clean silhouettes and a strong focus on everyday functionality has grown into a more expressive design approach, incorporating trend-forward details and a wider range of formats that reflect the evolving lifestyle of our consumer.

From a craftsmanship perspective, the brand has continuously raised the bar on materials, construction, and finishing. As Miraggio scaled, we began experimenting with and gradually introducing a broader material palette across collections, including nylon, patent finishes, raffia, and tweed. This evolution has allowed us to offer greater texture, versatility, and visual depth while maintaining durability and practicality. Today, Miraggio’s designs are sharper, more versatile and built with a clear emphasis on quality, longevity and thoughtful craftsmanship.

Today, what defines a Miraggio bag at first glance—what are its key aesthetic signatures?

At first glance, a Miraggio bag is defined by clean, contemporary silhouettes with a strong sense of structure and proportion. The aesthetic balances modern minimalism with subtle statement details, whether through distinctive hardware, thoughtful textures, or refined finishes. Versatility is a key signature. Each bag is designed to transition seamlessly across occasions, blending fashion-forward design with everyday functionality. A cohesive yet evolving color palette, globally inspired forms, and an emphasis on practicality ensure that Miraggio bags feel current, polished and instantly recognizable without being overly loud.

How do you balance trend relevance with timeless design for an increasingly design-conscious Indian consumer?

Balancing trend relevance with timeless design comes down to being selective. We closely track global and local trends, but we don’t adopt them at face value. Instead, we interpret trends in a way that feels wearable, functional, and aligned with Miraggio’s design DNA. Our approach is to anchor every collection in clean silhouettes, versatile colors, and strong construction, then layer in trend-forward elements through materials, finishes, proportions, or detailing. This allows our bags to feel current today while remaining relevant and usable well beyond a single season, which is exactly what the modern, design-conscious Indian consumer is looking for.

Who is the Miraggio woman today, and how do her lifestyle and aspirations influence your Collections?

The Miraggio woman today is confident, ambitious, and constantly on the move. She balances multiple roles and values style that is expressive yet practical, with accessories that adapt seamlessly from work to social settings, travel, and everyday life. Her lifestyle and aspirations strongly shape our collections. We design with versatility, functionality, and modern aesthetics at the core, ensuring each bag complements her evolving wardrobe and fast-paced routine. From silhouettes to materials and finishes, every design choice is guided by her need for pieces that feel current, purposeful, and reflective of her personal style.

How do you strike a balance between aspirational design and accessibility in a price-aware Market?

 Striking this balance comes down to smart design and execution. We invest heavily in design, materials, and detailing to ensure every Miraggio bag feels premium and aspirational, while being mindful of costs at every stage of production. By optimizing our supply chain, focusing on scalable design elements, and following a digital-first approach, we’re able to offer globally inspired, well-crafted handbags at accessible price points. This allows us to stay relevant to a price-aware market without compromising on quality, aesthetics, or the overall brand experience.

Looking ahead five years, where do you see Miraggio—both in India and on the global Stage?

Looking ahead, our vision is to accelerate Miraggio’s growth while firmly establishing it as a premium, aspirational brand in the lifestyle space. Over the next two years, we aim to scale revenue significantly and strengthen brand positioning through strategic partnerships, category expansions, impactful influencer collaborations and immersive storytelling that resonates deeply with our audience.

In India, a key focus will be expanding our retail footprint and creating experiential spaces that allow consumers to engage with Miraggio beyond just the product. By enhancing accessibility and deepening emotional connections, we plan to broaden our reach while building stronger brand loyalty. Through innovation, consumer-first strategies, and curated brand experiences, our goal is to grow thoughtfully while solidifying Miraggio’s identity as a modern lifestyle brand.

In one sentence, what do you want Miraggio to represent for the modern Indian consumer?

 Miraggio represents stylish, versatile, and thoughtfully designed accessories that empower the modern Indian woman to express herself confidently in every aspect of her life.